Background
Miau Café is a cat-café based on the littoral of Rio de Janeiro, in Cabo Frio city.Alongside a variety of coffee, sweets and savory pastries, Miau Café counts with the presence of the cutest hosts: kittens available not only for visiting, but also for adoption.
Miau Café’s branding blends warmth, playfulness, and a love for cats into a welcoming identity. The hand-drawn logo and organic shapes create a cozy, approachable feel, reflecting the café’s mission of fostering connections between people and cats.
The design emphasizes a relaxed, friendly atmosphere while subtly promoting feline welfare and adoption, making the brand both inviting and meaningful.
Scope
Conceptualization
Visual Identity
Branding
Redesign
During my studies at Humber College,
I was tasked to develop a number of packaging and visual identities.
To me, Miau Café was the perfect brand to explore in those projects, giving me the opportunity to develop concepts as well as redesigning a brand that I originally created a couple years ago.
Scope
Rebrand
Advertising
Photo manipulation
Mockup
